TEL-AVIV, Israel, Jan. 11, 2021 Shekel Brainweigh Ltd. (ASX: SBW) Retail Innovation Division, a world leader in product recognition technology scaling up frictionless retail, announces Innovendi, its autonomous micro market cooler solution, was chosen by IoT Breakthrough as the “IoT Connected Retail Innovation of the Year” for 2021.

iot awardInnovendi is an unattended automated locked micro market cooler equipped with smart shelves, providing a fully autonomous solution for reliable self-service of products. Shekel Brainweigh reported significant growth in the sales of Innovendi following the July 2020 enhancements in Shekel Brainweigh’s technology and today’s market demand for micro markets.

“The COVID-19 pandemic has uncovered a clear need for unattended micro markets, especially those that support healthier food, ready meals and specialty drinks. Innovendi was developed and designed by Shekel as a fully autonomous micro market machine offering a fresher selection of grab-and-go foods and drinks,” said Udi Wiesner, General Manager of Shekel Brainweigh Retail Innovation Division. “Innovendi’s recognition as the IoT Connected Retail Innovation of the Year from IoT Breakthrough solidifies Shekel’s position at the forefront of autonomous retail innovation.”

Shekel’s Innovendi combines traditional micro market  machines with Shekel’s Smart shelves based on its Product Aware Technology to automate the entire vending machine process, from product selection to payment. It allows retailers, vending operators and CPG’s going direct to consumer to sell products 24/7 without the need for human intervention and to maximize sales via automated re-stocking plans.. The technology also provides access to consumer market data and information about inventory and transactions communicated in real-time to the operator and food provider.

Innovendi is recognized by Intel IoT Division as “MRS – Market Ready Solution” and the companies are working together to promote the Innovendi as a leading solution for the disrupted retail market. As such, Shekel Brainweigh is a member of Intel’s IoT alliance program. And recently, Shekel together with partners, announced the next gen of its micro market cooler, the hubz.


IoT Breakthrough is part of the Tech Breakthrough organization, a leading market intelligence and recognition platform for technology leadership and innovation in today’s most competitive categories of technology. The IoT Breakthrough Awards program is devoted to honoring technology, service, company and product excellence around achievements in IoT categories including Connected Home and Home Automation, Connected Car, Industrial IoT and Smart City, Consumer IoT and more. 

About Shekel Brainweigh Retail Innovation Division

Following last years’ retail market disruption, Shekel Brainweigh Retail Innovation Division has become a leader in providing world class product recognition technology, scaling up frictionless retail.  With its patented combination of weighing sensors, Artificial Intelligence (AI) and Internet of Things (IoT) technologies it has yielded “Product Aware Technology” enabling autonomous retail solutions.  The company transforms a retail shelf into a source of enlightening insights with its ability to identify a product by its weight. That enables new capabilities such as store automation, operational efficiency, effective inventory management and enhancing shopping experience

The Retail Innovation Division is part of Shekel Brainweigh Ltd. a well-established technology market leader revolutionizing the retail industry for more than 40 years. In November 2018, the company launched on the Australian Stock Exchange as (ASX:SBW).

To learn more about Shekel Brainweigh Retail Innovation Division, visit