Retail Innovation Division

Udi Wiesner
Udi Wiesner General Manager

Udi has over 25 years of experience in executive management, sales and business development positions in the Hi-tech industry. Prior to his current role at Shekel Brainweigh, Udi served as the General Manger of the IoT Software Division in Afcon Holdings group, and before that as a Partner and Managing Director in ProducTV Ltd, a strategy consulting firm. He held several other positions, among them General Manager of VeriFone Israel, CEO of Bezeq-Zahav, VP Sales EMEA at Safend, Senior Sales Manager at Sun Microsystems and other executive management and sales positions.Udi holds a B.Sc.EE degree from the Technion, and an M.B.A with honors from Bar-Ilan University. Udi also serves as member of the board of directors in several companies. As part of his commitment to the community he is also a member of the Board of trustees in HIT – Holon Institute of Technology, and served as the Chairman of the board of one of Israel’s largest community centers.

Guy Moshe
Guy Moshe Chief Technology Officer

Guy has several years of autonomous retail experience, with a strong understanding of AI algorithms and advanced technological solutions from initial concept to a valuable operating solution. He was the co-founder and chief executive officer of Supersmart Ltd, during which time he oversaw the development of an algorithm for shopping carts to become instant checkouts. Prior to this, he served as an officer in a technological unit of the Israeli Defense Force. Initially, Guy was a project manager leading digital transformation in the ground forces and later on head of an in-house R&D team that executed end-to-end technological solutions in agile methodology. He has a B.Sc. in electrical engineering from Lev Academic Centre and a M.Sc. in Financial Mathematics from Bar Ilan University.

Eliran Vaknin
Eliran Vaknin Head of Products

Eliran is responsible to transform our vision into sustainable products, based on state-of-the art technologies and working with world-class methodologies. He is leading the Product Management & Design teams, managing the end-to-end product lifecycle, from roadmap to delivery and deployment. Before joining SBW, Mr. Vaknin was an entrepreneur with a strong interest in retail technology. He co-founded Supersmart, a retail start-up company that raised funds from one of the largest retail chains in Israel and launched its product. He started his career as a Technology Project Officer in the Israel Defense Forces, where he led weapons development projects from concept to full deployment at the field. Mr. Vaknin holds a B.Sc. Degree in Electrical Engineering from Bar-Ilan University.

Rami Bahar
Rami Bahar Head of Business Development

Rami has over 30 years’ experience in executive marketing, sales and business development management, turning innovative technological ideas into successful businesses. Co-founded Goopi SARL, which was acquired by Shekel Scales. Previously, he served as VP Marketing and Sales at Cochav Aluminum Group. Prior to that Rami acted as VP Marketing & Sales for VCON Video Conferencing (later acquired by ClearOne [NASDAQ: CLRO]). Rami continued as ClearOne's VP of Global Video & International. He also was Co-Founder and VP Sales & Strategic Planning at C-nario Ltd., a global leader in digital signage and content management systems. He acted as Regional Sales Manager for Philips Vidiwall BV and held various managerial positions at Techno Ralco Group. Mr. Bahar has a BA in Philosophy from the Haifa University and a Master of Science Management (MSM) from Boston University.

David Ben-Eliyahu
David Ben-Eliyahu Head of Special Projects

David Ben Eliyahu, Business Executive, educated as an engineer from the Ben-Gurion University, with extensive experience of 40+ years and significant accomplishments as a CEO of SMB’s to international enterprises. Strong operations and sales aptitude, with wide-reaching management skills, including strategic and financial planning, business strategy, and marketing.